Luna di Seta new collection is on air

Shot in a greenhouse of the early twentieth century, the Fall Winter campaign pays tribute to a centennial tradition.
Winter garden means London, Saint Petersburg, Madrid, but also Milan, Palermo, Pisa (where the first Botanical Garden was made).
Places where brilliance and sense of wonder weave together to the beauty of nature - places where time stands still.
Shot in a Milan dwelling built between 1910 and 1920, the campaign celebrates a brand new way of wearing the underwear, in a shifting interchange between interior and exterior, between hidden from view and exhibited.

Discover the collection inspired by winter gardens